Everything lives in a system, built by those before us from outdated defaults.
My name is Alex, aka "ærchetype", and I'm a Principal Strategist and UX Architect with over 20yrs of exp.
Here I reveal how to build powerful strategies and systems to help you lead in this new era.
We live in a world flooded with noise, optimization hacks, exploitations, and short-term wins. A world that celebrates distraction over depth. Reaction over intention.
Where AI/Tech is developing faster than the outdated approaches we depend on a daily basis. And everything is constantly shifting underneath our feet.
This requires us to build more strategically, and intelligently, to evolve and bring real advantages to those ready to lead the shift. Not exploit it.
ærchetype exists because the way we think, build, and decide needs to evolve in the age of AI and accelerating complexity. Not for productivity sake. For clarity. For alignment. For what comes next.
If you’re tired of shallow fixes and ready to architect real change in yourself, your work, and the systems you touch… you're in the right place.
The future won’t be led by those who consume the most content.
It will be led by those who know how to filter signal from noise.
Who know how to use the advantages readily available today to think, act, and lead the shift.
I'm not here for fluff, only results. That means tools, systems, and perspective to reshape how you think, design, and lead.
So you can build the future we actually need while elevating your impact. Not get left behind.
The tools you choose to use are a direct reflection of how you think and approach your work, and business. Here are my Top 12 tools I use and have tested first-hand, so you can thrive in this new era. Sign up for the full list.
Core Tenets.
Building a system of tools, principles, and strategies that last.
Principle
Rationale
