Welcome to ÆRCHETYPE!
I'm Alex, Founder & Host

Revealing actionable insights that help you drive change.

Empowering like-minded pioneers and friends with the clarity they're looking for to make the world a better place, one [Human] experience at a time.

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Gain Clarity.

Expect great things, do great things.

About + Purpose

Welcome to ÆRCHETYPE, the podcast that takes you on a journey to explore the ideas shaping the human experience. Join thought-leaders and experts as we share science-backed insights and best practices on designing for the human experience. Dive into a world of thought-provoking concepts and cutting-edge advancements that will change the way you think about human interactions.

Designed to challenge the status quo and provoke meaningful change, our goal is to make these highly valuable and transformative insights that drive human interactions accessible to everyone. With the purpose of empowering you, and together, creating a better and more intentional future.

Our podcast is available on all major platforms, such as Spotify, Amazon, Apple Music, & YouTube, so you can stay up-to-date no matter where you are. Subscribe now and let's discover a better future together.

Engaging topics

  • Human-Centered Design
  • Strategy & Tactics
  • Influence Factors
  • Psychology Effects/Factors
  • Cognative Bias & Fallacies
  • Behavioral Design
  • Persusaive & Dark Patterns
  • User Experience
  • Customer Experience
  • Behavioral Economics
  • Mental Models
  • Web 3.0
  • Future Emerging Tech
  • & much more…
About Founder

Strategist, Advisor, & Advocate.

Specialized in behavioral-based and data-driven Human-Centered User Experience Architecture, Research, and Design.

Backed by over 20+ years of experience, Alex has helped Fortune 500 companies and startups successfully align and launch multi-million dollar projects. Alex’s unique skill set and business acumen has helped him grow to earn the trust of working on projects for well-known organizations such as Home Land Security, Walt Disney, Discovery Channel, Sony, Samsung, Copa Airlines, Mozilla Firefox, A&E, ABC Studios, Carnival Cruise, Pedigree, Mercedes-Benz, Lexus and many more.

Alex is an advocate for evidence-driven, ethical and empathic human-centric practices while bringing in affordances from behavioral economics, psychology understandings, and behavioral design to help create truly immersive experiences that are naturally more human. Helping products, services, and brands intrinsically resonate with people.

His proactive attitude and methodical mindset help organizations and individuals achieve robust goals, whether it is in the creation of immersive experiences, discovering new market opportunities, or providing guidance on establishing new key disciplines and the right processes for optimizing ROI and customer satisfaction.

- Alex Redondo, Founder

My calling is in empowering people to create meaningful change in the real-world.

20+

Years of Extensive Experience

110%

Passion & Drive

51,600 +

Hours Commited to the Craft

Our Membership

For those who want to take their commitment to shaping the future of human interactions to the next level, we offer a dedicated resource-based membership publication. With regular resource and insight releases, this exclusive membership is designed for those who are ready to take action and drive meaningful change. So if you're ready to join us on this important mission, and be a part of creating a better future for all, we invite you to become a member today. Let's work together to shape the future of human interactions in a way that benefits humanity.

The membership delivers easy-to-understand and actionable resources; such as references, guides, protocols, frameworks, and more delivered directly to our member's inboxes - on a weekly-basis and accessible online in the member's area when signed in.

The insights, techniques, or tactics published with each resource involves topics that are proven to be highly effective and transformative; such as human influence factors, behavioral understandings, psychological effects, strategy principles and mindsets, and human-centered design practices. All geared toward offering you the knowledge you need to quickly gain clarity and know how to apply them to varying scenarios to get real-world results.

There are different tiers available for different levels of approach, skill, and involvement. To get the details, check out our membership tiers page. We know you'll enjoy it.

Shape future outcomes.

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Let’s Connect

Whether you are a fellow member, a fan of the series, or a friendly prospect with great ideas - feel free to connect.