On this journey, we'll uncover science-backed insights and best practices that will help you understand the psychology behind building better product experiences. From understanding cognitive biases and nudging theory to storytelling and ethical principles, we'll be exploring the key understandings that can help you create products that prioritize human interactions and behaviors.

As I mention in the video, it isn't meant to be an exhaustive body of work, but it will offer great insights and understandings you can apply to elevate your product's overall user experience.

Highlights

• Psychology principles such as cognitive biases, heuristics, and behavioral principles can provide insights into how to design products that better resonate with users.

• Nudge theory involves using subtle nudges to influence user behavior, guiding users towards making decisions that align with their best interests.

• Fogg's behavior model provides clarity in understanding what triggers a behavior and how to create opportunities for users to take action, motivating them and making it easier for them to do so.

• Storytelling is a powerful tool for building emotional connections with users, setting the stage within their minds and guiding them through cognitive biases and fallacies.

• Ethical principles are crucial when applying these practices, ensuring that product experiences are fair, transparent, and respect users' privacy and autonomy.

References

The nudge concept was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein. To learn more about Nudge Theory, here's a link to the book along with additional resources:  

• https://twitter.com/R_Thaler

• https://twitter.com/CassSunstein

• https://en.wikipedia.org/wiki/Nudge_theory

• https://a.co/d/gdpqaNJ

Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. To learn more about Dr. BJ Fogg's Behavior Model:

• https://behaviormodel.org/

• https://behaviordesign.stanford.edu/resources/fogg-behavior-model

• https://twitter.com/bjfogg

Final Thoughts

By understanding the psychology behind building better product experiences, product designers, marketers, and lead designers can create more impactful products that prioritize human interactions and behaviors. By applying these scientific principles and best practices, you can build naturally persuasive and intentional product experiences that resonate with users.